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Protected Health and Personable Identifiable Information Tip Sheet for Agents

Quick reference for agents on what constitutes Protected Health Information (PHI) and Personal Identifiable Information (PII), including examples of each and how they apply to handling client information in MyMFG and carrier platforms.

Written by Micaela Daiana Caruccio

Agents are responsible for safeguarding client information at all times. Understanding the difference between Protected Health Information (PHI) and Personal Identifiable Information (PII) helps agents remain compliant with HIPAA, CMS, and carrier requirements when handling client records in MyMFG and other platforms.


Protected Health Information (PHI)

Protected Health Information (PHI) is an individual's health information that is created or received by a health care provider related to the provision of health care by a covered entity that identifies or could reasonably identify the individual.

Examples of PHI include:

  • Name

  • Dates related to health or identity (birth date, admission date, discharge date, death date)

  • Street address

  • Telephone number

  • Email address

  • Social Security number

  • Account numbers

  • License numbers

  • Medical record number

  • Device identifiers and serial numbers

  • Vehicle identifiers and serial numbers

  • Biometric identifiers (fingerprints, voiceprints)

  • Full face photos and comparable images

  • Any other unique identifying number, code, or characteristic


Personal Identifiable Information (PII)

Personal Identifiable Information (PII) is data or other information that identifies an individual or provides information about an individual in a way that is reasonably likely to enable identification of a specific person and make personal information about them known.

Examples of PII include:

  • Name

  • Mother's maiden name

  • Social Security Number

  • Medicare Beneficiary Identifier (MBI)

  • Health Insurance Claim Number (HICN)

  • Bank account numbers

  • Date of Birth (DOB)

  • Driver's license

  • Passport number

  • Personal Health Information (PHI)

  • Biometric information

  • Telephone number

  • Credit card numbers

  • Device identifiers and serial numbers

  • Relatives' names


How PHI and PII Apply to Agents

When working in MyMFG, handling client enrollment documents, communicating with carriers, or submitting applications, agents must protect all PHI and PII from unauthorized access or disclosure. This includes securing physical documents, using encrypted communication channels when possible, and never sharing client information with unauthorized parties.

Violations of PHI or PII protections can result in penalties from CMS, carriers, and federal regulatory agencies.


Sources: CMS (2025), National Bureau of Economic Research (2025)

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